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Posts published in October 2018

How To Be Persuasive: Frame Messages for Your Audience

As I finished a recent presentation, “Thinking Smart in a Post-Truth Age,” a questioner’s hand shot up: “I understand the need to think with our heads as well as our hearts, by considering the evidence. But how can I persuade…

The Amazing Power of Attention

I’m often asked: “What is your favorite introductory psych chapter?” I reply that, when starting to write my text, I presumed that Sensation-Perception would be the dullest topic. Instead, I’ve found it to be the most fascinating. I’m awestruck by…