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Cognitive Dissonance can help us understand refusal to wear masks.

Dissonance is most painful when evidence strikes at the heart of how we see ourselves—when it threatens our belief that we are kind, ethical, competent, or smart.” Check out the great piece on cognitive dissonance from The Atlantic, by Worth author of the The Social Animal,  Elliot Aronson, plus Carol Tavris.  #psychstudentrss

Source: macmillan psych community